Design excellence is the result of a process involving creativity, inspiration, skill, experience, intuition and discipline. AIGA is committed to using the selections from the competitions to demonstrate the process of design, the role of the designer and the value of design. The selection criteria include both aesthetic judgments and an evaluation of communication effectiveness. The juries consider each piece within the context of its purpose, content, objective, audience and resources.
“365: AIGA Annual Design Competitions” make a definitive statement on the quality of communication design this year.
This competition extends a legacy that began more than 90 years ago and is widely recognized as the most selective statement on design excellence today.
Exhibition design: Design 360, New York
Presenting sponsor, Information Design category: Aquent