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Paper School with Mohawk

Thursday, August 21, 2008 6pm - 7:30pm UAB-Hulsey Recital Hall
950 13th St. S.
Birmingham, AL

Understanding Paper Formation & Printing Ability

After hours of designing in a two-dimensional virtual reality, you eventually have to take your plan to the third dimension of a printed piece. Making that leap require paper: tactile, touchable, feel-good paper. Specifying the right paper to realize your vision affects the "look and feel" of the final product just as much as the colors, fonts, images, and layouts you select.

The Pursuit of a Quality
The way paper feels on your fingertips is called its "hand". Hand affects how the pages turn and how panels fold out. Form a bulky cover to a crisp sheet of letterhead, to supple pages in a book, the paper's hand makes a statement.

Paper also plays into the overall look of a piece. It can be slick or silky, loud or understated. It can have eve-popping gloss or an honest, authentic appeal. "Paper Basics" will help you understand the many factors to consider in your decision.

Join us as we explore the wide world of paper. Rebecca Pilgrim and Denise Key will guide you through the unique aspects of different types of paper from coated to uncoated and show you how to get the the best quality print job from the paper you choose.

Please join us for this hands on seminar.

August 21st
6pm Meet and Greet
6:30 Event

Free for Aiga Members
$10 for Non-Members
$5 for Student Non-Members

Paper School with Mohawk