Thanks to Mad Men, when we think of the role of a creative director, we think of Don Draper. The brilliant creative taking drinks from a bottle of scotch, writing commercials, and solving advertising riddle after advertising riddle for big brand name companies.
It was a role that thrived in a mass media marketing world where TV was the king, and the mediums of print and radio were close behind. But the days of mass media are over, and so is the role of the traditional creative director. No longer can you tell a single story in a 30 second format and buy your way into the public's consciousness. In the modern world, attention, not media, is our most scarce resource. We're now firmly entrenched in the middle of a digital revolution that has resulted in more screens, more platforms, and more device types than ever before.
Through an insightful talk, attendees will get practical advice on how to take a multidisciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, conceive more creative campaigns, change consumer behavior, and create memorable digital experiences.
Who is the guest speaker?
Our guest speaker Adam Harrell is an entrepreneur and digital creative residing in Atlanta, GA. He's the author of Creative Direction In A Digital World and is a co-founder of Nebo Agency - one of the south's largest independent digital agencies. Adam's work has been covered in the LA Times, USA Today and recognized by the Addy's, Webby's and numerous other marketing awards.
Where can I learn more about and purchase Adam's book?
You can learn more about the book below and purchase it either online or at this AIGA Birmingham event.
Overview - The art of Digital Creative Direction now has a handbook. Introducing Creative Direction In A Digital World by Adam Harrell. Learn how to design more effective and human-centered interactive experiences that won't just win awards. They'll get results. Learn more at digitalcreativedirection.com and watch the book trailer here.
What is the cost?
Free for AIGA members and $5 for non-members.
Is dinner included in the cost?
Yes! We will have catering from Post Office Pies. Plus, each attendee will receive one drink ticket on AIGA Birmingham.
How do I register?
Online registration is open now and will end at 5:00 pm on the day of the event. You may also register at the door on the day-of.